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Trop d’images, mauvais formats, un hébergement non maîtrisé… Résultat : elle surcharge vos serveurs, ralentit l’ouverture des messages et ajoute, pixel après pixel, des grammes de CO₂ à chaque envoi.
Letsignit vous permet déjà d’harmoniser les signatures mail de vos collaborateurs et d’en faire un véritable levier de communication. Mais au-delà des nombreuses fonctionnalités qui font rayonner vos messages et amplifient votre image de marque, nous avons voulu aller plus loin : rendre chaque signature aussi performante que responsable.
Jusqu’ici, notre solution optimisait déjà le poids de vos signatures et campagnes. Aujourd’hui, elle vous permet aussi de visualiser leur empreinte carbone, en temps réel, et de l’alléger. Signatures, bannières, campagnes : chaque élément est mesuré, analysé, optimisé.
Un vrai win-win : votre marque gagne en cohérence, la planète en légèreté.
Une signature mail non optimisée ajoute en moyenne 1,2 g de CO₂ par email¹. Sur un an, un commercial qui expédie 36 messages par jour génère ainsi 11 kg d’émissions… rien qu’avec sa signature. Avec une signature compressée et hébergée via Letsignit (≈ 120 ko), ce même envoi tombe à 0,12 g ; le bilan annuel du commercial passe alors sous la barre des 1 kg de CO₂.
Multipliez la différence par toute l’équipe : le gain devient vite colossal, même si beaucoup d’organisations n’en ont pas conscience.
« Quelques Ko de moins pour une signature, c’est peu. Multipliez-les par chaque collaborateur, chaque email, chaque jour, et l’impact devient concret. Faire briller votre marque, sans alourdir la planète : c’est ça, notre engagement. »
Tristan Giblin, CPO de Letsignit
À chaque modification (signature, campagne ou combo), un compteur dynamique s’actualise :
Notre fonctionnalité passe chaque bloc au crible : dimensions, format, hébergement, texte, et, via notre FAQ, formule des recommandations simples pour réduire, si vous le souhaitez, le poids de vos signatures : compression, redimensionnement, choix d’hébergement… le tout en préservant la netteté de vos créations et leurs performances.
À garder en tête pour une signature optimisée :
Soyons honnêtes : du point de vue environnemental, la meilleure signature mail reste… l’absence de signature.
Mais dans la réalité des organisations, les signatures mail répondent à des enjeux concrets de reconnaissance, de légitimité, de cohérence de marque, de centralisation IT. Elles sont un point de repère dans des millions d’échanges quotidiens.
Alors plutôt que de laisser chaque collaborateur bricoler la sienne avec des images lourdes, des hébergements non maîtrisés, et tous les problèmes que l’on connaît, il est possible d’en reprendre le contrôle de manière plus responsable.
C’est là que des solutions comme Letsignit peuvent jouer un rôle utile. Non seulement en facilitant la centralisation et la conformité des signatures, mais aussi, progressivement, en accompagnant les entreprises vers plus de sobriété numérique : en mesurant, en optimisant, en sensibilisant.
¹ Source : Woola – Email signature emissions
² Source : Cleanfox - L’empreinte carbone de vos newsletters
Yes, with the 'Campaigns' offer, it is possible to track the number of clicks on the email signatures of all your employees in the 'Statistics' area of the platform.
You can then access a detailed or global view of the number of clicks on the email signatures of each employee. You can use the search option to target a specific signature or a given period. Finally, you have the possibility to export all statistics to an Excel document.
If you launch campaigns with banners inserted in your email signatures, you can also access their performance via this same space.
With Letsignit, you can easily add social network icons in your collaborators' email signatures and link to your company pages. Also, our "attributes" feature allows you to manage personalized URLs for each of your collaborators such as their individual LinkedIn profile.
And that's not all: you can add links to an appointment-setting application, allow your customers to leave reviews easily, and integrate our 'Chat on Teams' widget to let anyone start a discussion via Microsoft Teams chat.
It’s up to you! As an administrator of the Letsignit platform, you choose whether or not to grant modification rights to your employees. These permissions are managed on an attribute-by-attribute basis, which means that you can decide to allow the employee to change their phone number, but not the address of your premises, for example.
This feature applies to all attributes in your directory, including custom attributes created on Letsignit. When your employees change one or more attributes, your directory is obviously not affected.
It often happens that employees make their email signature their own: custom format, bad fonts, colors inconsistent with the brand standards... all of this has an impact on your brand!
A consistent visual identity is considered authentic and outperforms a perceived weak one by 20%. And, your customers are 2.4 times more likely to buy your products.
With Letsignit, take back control over your brand identity by standardizing all your email signatures. Our tool has many features that allow you to customize your signatures by department, by audience or by subsidiary. Not to mention the possibility of carrying out campaigns within your email signatures thanks to our Campaign offer.
What is the user experience like for our employees?
In both cases:
In short, they have autonomy in their email signature, but you keep control on the field, signatures, and banners they can edit or use.
With our "multi-signature" feature, your employees can benefit from multiple email signatures. No technical manipulation is required. Thanks to our Add-in for Outlook or the desktop app, they can change their email signatures as they wish with just a few clicks.
Regarding the creation of email signatures, you can make several variations such as:
Everything has been thought of to go further in the personalization process based on the recipient of your emails.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.
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