Not long ago, internal communication was simple: send the message, track the open rate, move on but that doesn’t work anymore.
Today’s employees don’t just want updates—they want relevance, credibility, and connection.
And when they don’t get it? They tune out.
Forward-thinking companies like Microsoft, Patagonia, and HubSpot are reshaping internal communication, by empowering employees to carry the message, not just receive it.
They’re shifting from polished broadcasts to something closer, more human.
Messages that travel through ERGs, team leaders, podcasts, daily conversations.
Not louder. Just more believable!
Culture is not what leadership declares. It is what gets repeated!
Most internal communication still relies on formal channels: newsletters, intranet updates, and executive broadcasts. These methods are structured, but often miss the mark.
Why? Because messages sent from a distance are easy to overlook. Relevance fades and trust wanes, causing engagement to drop.
Meanwhile, certain messages move organically, reinforced in team meetings, echoed in casual conversations, repeated by managers. These messages stick because they feel close, familiar, and credible.
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