Welcome to the Great European Summer Slowdown!
Across the continent, productivity doesn’t stop, it shifts.
In some countries, it’s a full shutdown. In others, work becomes quiet, asynchronous, and unrushed. Messages arrive without urgency. Responses come when they come. Even your digital footprint, your email footer, your out-of-office message tone, starts to whisper: “See you in September.”
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But this lull?
It’s not downtime. It’s margin!
The smartest teams don’t just survive the slowdown, they use it.
It’s not about pushing harder.
It’s about setting the stage: quietly and thoughtfully, with just enough automation to keep the lights on while people rest.
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Most of the year, communication runs at full tilt. Team threads. Handoffs. Campaigns. Messages that blend together.
The goal? Ship. Hit send. Get it out. During the summer slowdown, something shifts. We finally have time to ask:
"What is this actually saying?"
Because even when your team’s offline, your communication isn’t.
Quiet signals are still signals.
The brands that get this? They win the long game.
Think about what lingers when no one is “on”:
No one’s launching major campaigns right now.
There’s no pressure to perform.
No one expects an instant reply.
The tone softens, and in that, we’re reminded:
Communication isn’t always about more. Sometimes, it’s about being better.
Now’s the time to:
Maybe you rewrite your vacation auto-reply to actually sound like a person.
Maybe you link to a demo center, since you're not there to help.
Maybe you swap a signature banner for something seasonal, or simply calmer.
It doesn’t have to be loud to be powerful.
When you're out-of-office.
When your calendar is blissfully empty.
When your tools are still talking—but you're not watching?
That’s your real tone of voice.
Not the billboard. The fine print.
Not the announcement. The everyday echo.
The good news?
Summer is the perfect time to listen to it, and gently tune it.
No rush. No pressure. No campaigns.
Just calm, clear, human communication that still works—even when you don’t.
Yes, with the 'Campaigns' offer, it is possible to track the number of clicks on the email signatures of all your employees in the 'Statistics' area of the platform.
You can then access a detailed or global view of the number of clicks on the email signatures of each employee. You can use the search option to target a specific signature or a given period. Finally, you have the possibility to export all statistics to an Excel document.
If you launch campaigns with banners inserted in your email signatures, you can also access their performance via this same space.
With Letsignit, you can easily add social network icons in your collaborators' email signatures and link to your company pages. Also, our "attributes" feature allows you to manage personalized URLs for each of your collaborators such as their individual LinkedIn profile.
And that's not all: you can add links to an appointment-setting application, allow your customers to leave reviews easily, and integrate our 'Chat on Teams' widget to let anyone start a discussion via Microsoft Teams chat.
It’s up to you! As an administrator of the Letsignit platform, you choose whether or not to grant modification rights to your employees. These permissions are managed on an attribute-by-attribute basis, which means that you can decide to allow the employee to change their phone number, but not the address of your premises, for example.
This feature applies to all attributes in your directory, including custom attributes created on Letsignit. When your employees change one or more attributes, your directory is obviously not affected.
It often happens that employees make their email signature their own: custom format, bad fonts, colors inconsistent with the brand standards... all of this has an impact on your brand!
A consistent visual identity is considered authentic and outperforms a perceived weak one by 20%. And, your customers are 2.4 times more likely to buy your products.
With Letsignit, take back control over your brand identity by standardizing all your email signatures. Our tool has many features that allow you to customize your signatures by department, by audience or by subsidiary. Not to mention the possibility of carrying out campaigns within your email signatures thanks to our Campaign offer.
What is the user experience like for our employees?
In both cases:
In short, they have autonomy in their email signature, but you keep control on the field, signatures, and banners they can edit or use.
With our "multi-signature" feature, your employees can benefit from multiple email signatures. No technical manipulation is required. Thanks to our Add-in for Outlook or the desktop app, they can change their email signatures as they wish with just a few clicks.
Regarding the creation of email signatures, you can make several variations such as:
Everything has been thought of to go further in the personalization process based on the recipient of your emails.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.
